About 2nu

Unleash Your Vision.

We believe a good pair of sunglasses should not be bought, admired and left in a drawer. It should come outside with you through bright light, sweat, coastal air and everyday movement, helping you see clearly, stay comfortable and keep going.

Our story

It started with Ivan. Bernard joined later, and 2nu slowly became what it is today.

Ivan started 2nu in Hong Kong in 2013 with a simple idea: outdoor sunglasses should do more than look good in a photo. They should stay secure when you run, hike, sweat, move through bright light and spend real time outside.

Ivan, founder of 2nu.

Bernard joined Ivan later because the mission made sense to him too. He wanted sunglasses that solved real use problems: a stable fit, clearer vision, long-wear comfort, practical durability and value that still felt fair.

Bernard, co-owner of 2nu.

That is why 2nu is not a fashion brand dressed up as performance. It is a brand shaped by actual use, outdoor habits and two people building toward the same direction: sunglasses you will genuinely take outside.

What we build for

If we ask you to get outside, the product has to work there.

2nu is not fashion-first eyewear. Looking good matters, but outdoor sunglasses have a job to do: stay secure, keep vision clear, feel comfortable over long wear and hold up through sun, sweat, seawater environments where applicable, and everyday gear use.

Stable fit

Built for movement, sweat and long wear, so the frame feels secure without constant adjustment.

Clearer vision

Focused on practical outdoor clarity, including UV400 protection and lens choices for changing conditions.

Lightweight comfort

A pair that still feels natural after hours outside is the pair people keep reaching for.

Practical durability

Materials and construction are chosen for sun, sweat, seawater environments where applicable, and regular outdoor use.

About you

About us is also about you.

Unleash Your Vision is a reminder we keep for ourselves and our customers: your future is not something to wait for. It is something you go outside and build, one walk, run, hike, ride or quiet moment near the water at a time.

When your state feels stuck, start with your body.

When your view feels narrow, step outside and open the distance again.

When you begin to move, momentum can begin to return.

Direct to customer

Online-only helps protect the product value.

2nu operates online-only by design. Traditional retail adds rent, staffing, middlemen and markup. We would rather put more of the cost into product quality, materials, development and customer value, so performance sunglasses stay focused on what people actually use.

About 2nu FAQ

What does Unleash Your Vision mean for 2nu?

It means 2nu exists to encourage people to get outside, move their body, open their view and build momentum through real outdoor experiences. Sunglasses are the tool that makes that clearer and more comfortable.

How did 2nu start?

Ivan started 2nu in Hong Kong in 2013. Bernard later joined Ivan because they shared the same belief: sunglasses should be built for real outdoor use, not just bought and left aside.

What does 2nu focus on when building sunglasses?

2nu focuses on stable fit, clearer vision, lightweight comfort and practical durability for running, hiking, coastal use, travel and everyday outdoor movement.

Does 2nu have retail stores?

2nu is online-only by design. Staying online helps reduce retail overhead and middleman markup, so more cost can go into product quality, materials, development and customer value.