WE ARE ON A MISSION
It begins with two dreamers
Our founders Ivan and Bernard.
As kids, they attended the same school but never quite fit into the traditional mold. They were the ones who’d rather skip class to chase the thrill of the unknown—pushing limits, exploring nature, and embracing adventures. (Okay it’s BS :P – they just simply didn’t like sitting in a class!) They nearly got themselves expelled more than once, but they didn’t care.
They knew what they loved and believed: the limitless freedom of the outdoors and the vision that, together, they could accomplish extraordinary success. Fast forward to 2013, and Ivan decided to launch 2nu with a single, clear objective: to create the best performance sunglasses for every adventure on the planet. His enthusiasm was contagious, but it wasn’t until later that Bernard joined him on this journey. Then, something changed.
Reunion
When COVID hit, Bernard noticed the world was heading in a troubling direction. Lockdowns forced everything online — Zoom calls, QR codes, and endless screen time replaced real human interaction. The world became two-dimensional: flat, disconnected, and confined to pixels. Mixed reality, social media, and the metaverse promised new frontiers, but they only pulled people further away from the tangible beauty of the natural world.
It was then that Bernard realized the urgency of 2nu’s mission. He couldn’t stand by and watch the world retreat into virtual isolation. He joined Ivan, determined to create more than just sunglasses — they were building tools to reconnect people with the real world.
Together, they combined their shared love for the outdoors with a relentless drive to innovate.
OUR TRUE COMPETITIORS
Our goal isn’t just to make great sunglasses — it’s to get people back outside. Back to the real world. Back to the outdoor playground where you can challenge yourself, feel the wind on your face, and connect with something greater. Whether it’s running through a forest, bushwalking up a mountain, or playing on the beach, we want to inspire you to step away from the screens and into the wild.
That’s why we don’t see other sports sunglasses brands as competitors. In fact, they’re our allies. If they’re making quality gear that gets people outdoors, we’re all on the same team.
Our real competitors? They’re the iPhones, social media, Netflix, Vision Pro, and the metaverse — the things that keep people stuck on the sofa, scrolling through life instead of living it.
Why We Do What We Do
Today, that same passion fuels everything we do. It’s what gets us out of bed every morning, excited to design gear that empowers you to see the world more vividly, explore more boldly, and live more fully. We’re not just making sunglasses — we’re crafting tools for adventure, designed to keep up with your wildest dreams.
At 2nu, we’re more than a brand. We’re a community of runners, watersport lovers, bushwalkers, and adventurers who believe in pushing boundaries and embracing the extraordinary.